Singapore businesses have trusted us with their search rankings since 2013. Today we do the same across ChatGPT, Perplexity, and Gemini, where buyers now research long before they ever reach Google. SEO and GEO are one job, and we run them as one.
Singapore has one of the most competitive search markets of any city its size. Every industry here is fought over by regional headquarters, local specialists, and international brands with serious budgets. We built MediaOne here in 2013 because ranking in this market is harder than most, and the businesses that win in Singapore can win anywhere. Running an SEO and GEO marketing agency in Singapore means competing for the same buyer across Google, ChatGPT, Perplexity, and Gemini on the same afternoon, and that is the standard we built the agency around.
Most clients come to us after trying the obvious options. In-house teams stretched thin. Freelancers who went quiet after month three. Larger agencies where they were account number 247. By the time they reach us, the question is always the same one.
Will the work actually move the numbers this quarter?
Our team is built for that answer. Senior people on every account, technical, content, digital PR, and GEO under one roof, and the honesty to tell you when a keyword, or an AI answer, is not worth the fight.
Singapore buyers now run four to seven searches across Google, ChatGPT, Perplexity, and Gemini before they contact anyone. Most agencies still optimise for the first surface. Most buyers have made up their minds by the fourth. The businesses winning the next five years are the ones running SEO and GEO as a single programme.
Buyers now build their shortlist by asking AI models “who are the best in Singapore for X.” If your business is not in that answer, you are not in the running, and you never find out you were skipped.
AI models cite the pages that rank on Google, get named in reputable publications, and earn trusted backlinks. Which is why SEO and GEO are not two competing services. SEO is the foundation GEO stands on, and the two only work when they are built together.
Every month a competitor outranks you, their content gets scraped, cited, and reinforced inside AI training data. A quick SEO audit shows exactly where that gap is opening on your site before it becomes uncatchable.
Over half of Google searches now end without a click. Value has moved from the click to the mention. Being quoted in an AI Overviews response or a Perplexity answer builds the same brand memory a display ad used to, at a fraction of the cost.
Ten years ago, ranking on Google was the entire job. Today a buyer in Singapore might type the question into Google, ask ChatGPT for a shortlist, verify it on Perplexity, and use Gemini or Claude to compare two options side by side. Every one of those platforms is now a search surface, which is why SEO and GEO have to be run as one discipline rather than two. SEO earns the pages that Google ranks and that AI models later cite. GEO shapes how those citations show up inside AI answers. Miss one, and the other underdelivers.
Wins you visibility on Google and Bing, where buyers go when they already know what they are looking for. As an SEO agency, we handle the rankings, organic traffic, and technical foundations that turn search demand into qualified leads.
Gets your business named inside the answers AI assistants give. When someone asks ChatGPT or Perplexity for a recommendation, being cited by name is what separates the businesses buyers shortlist from the ones they never hear about. Working with a GEO agency is how you get your business into those answers before your competitors do.
SEO and GEO answer two halves of the same question.
Where does your business show up when a Singapore buyer starts looking?Â
SEO earns the pages Google ranks. GEO earns the sentences AI models say out loud. Every retainer we run is built around both, because the same content, the same backlinks, and the same brand signals feed both surfaces, and pulling them
Together, they put your business in front of the same buyer twice. Once when they search on Google, and again when they ask ChatGPT who to trust.
apart is how businesses end up paying for the same work in two invoices.
Standard rank trackers report your Google position and nothing else, which is why they miss the moment ChatGPT names three competitors and skips your brand entirely. Digimetrics scores your Answer Share, the percentage of responses across ChatGPT, Perplexity, Gemini, and Google AI Overviews that mention you by name, so a client sees if GEO work is landing in month two instead of guessing until month six.
Language models cite what they have already been exposed to, which means the signals shaping tomorrow’s answers are being written into training data right now. Our team contributes structured content, factual corrections, and canonical brand information into the sources these models draw from, so a client’s business enters the AI knowledge base as a defined entity instead of a fuzzy guess.
Before any retainer begins, we run a three-hour session with the client’s marketing, sales, and web owners, opening ChatGPT and Perplexity live and asking the questions their buyers actually type. Half of these sessions end with the scope of work getting larger because problems invisible in a rank tracker become undeniable on a shared screen, and a CMO who has seen the gap approves the right work six months faster than one who has not.
The old rule was to answer the question in the first hundred words for a human skimmer. The new rule, which we apply across every page we ship, is to also answer it in a form a language model can lift cleanly into AI Overviews, using declarative sentences, named entities close to their verbs, and schema mapped to the types AI crawlers request most often.
Six areas of work show up in almost every engagement, cutting across both SEO and GEO. The mix depends on your industry, your competitors, and how far behind or ahead you already are on each surface.
The right combination of SEO and GEO depends on your industry, your competitors, and how much of the ground you still have to win.
Search engines can only rank what they can crawl, understand, and trust. We handle the site architecture, Core Web Vitals, structured data, and indexing issues that quietly hold rankings back long before content or links can make a difference.
Good content answers what buyers are actually searching for, in language that sounds like your business rather than a template. We work directly with your subject-matter experts, then shape every page to do two jobs at once, ranking on Google and being lifted cleanly into AI answers by ChatGPT, Perplexity, and Gemini.
Domain authority comes from mentions in publications your customers already read. Our digital PR work earns those mentions through original stories, expert commentary, and coverage that also feeds the sources AI Overviews rely on.
Singapore searches carry different intent to global ones. Someone searching “commercial lawyer near Raffles Place” is buying, not browsing. Local SEO focuses on Google Business Profile, local citations, and geo-targeted content that turns those high-intent queries into calls, walk-ins, and bookings.
The work that gets your business named inside the answers ChatGPT, Perplexity, Gemini, and Claude give when someone asks for a recommendation. GEO uses the same foundation as SEO (rankings, backlinks, structured content) and adds a measurement and content layer built specifically for AI answers. Businesses starting now will be far harder to displace by the time competitors catch on.
Almost all our engagements begin with an audit. Our SEO audit shows where the site stands, what needs fixing first, and what results are realistic within your budget and timeline. Some clients take the report and hand it to an in-house team. Most stay for the delivery.
The same five stages sit behind almost any SEO and GEO retainer we run. Timing shifts depending on how much groundwork the site already has and how competitive the market is, but the sequence rarely changes. Here is what you can expect from us in the first six months.
Most SEO work fails because the agency starts with keywords before understanding the business. We start with your margins, your best customers, and the deals you actually want more of. The keywords we chase are the ones that move the numbers, not the ones that inflate the report.
A technical and content audit that surfaces what is blocking rankings on Google today and what is being missed inside AI answers on ChatGPT, Perplexity, and Google AI Overviews. Findings come in plain English, ranked by revenue impact. If the site needs structural work before either surface can move, we say so upfront.
A written plan for the next six months with specific pages, technical fixes, outreach targets, and lead forecasts. Nothing starts until you have read it and agreed with it. Roadmaps handed down instead of agreed on are how retainers quietly go stale.
Technical fixes ship, new content publishes, outreach earns mentions, and rankings begin to move. You get a live view of progress and regular reviews of what has changed. Month three usually looks slower than month five, so we flag this early.
By six months, the traffic patterns are clear enough to make real decisions. Content that is punching above its weight earns another round of investment. Weaker targets get dropped. The programme sharpens because your data, not industry benchmarks, is now guiding what happens.
The SEO industry has built its reputation on hours worked, keywords delivered, and reports issued. The GEO industry, still young, is quietly heading the same way. Almost none of those things determine if a client’s business actually grows. Four decisions shape how we run every retainer, and each one runs against how most agencies still operate.
Before you sign, we tell you what traffic, leads, and revenue the work should produce in six and twelve months. Every quarter we audit ourselves against that forecast in front of you.
Getting mentioned in the publications AI models trust takes someone who understands how newsrooms work. Our outreach is run by former journalists and editors, which is why our placements hold up the next time Google runs a spam update.
The lead strategist on your retainer is named in the proposal, has at least seven years of live search work behind them, and stays on the account for the full engagement.
Our monthly reports open with the three numbers that matter to your business, followed by the decisions we are making next month and the trade-offs behind them.
Every retainer we run is measured against a forecast set at kickoff. The six cases below are a sample of what our SEO and GEO programmes have produced. Recent enough for the numbers to still be fresh, specific enough that we can talk through the working assumptions on a call.
Extra Space needed to defend market share across Singapore, Malaysia, and South Korea against aggregator platforms compressing prices and global chains moving into the region. The engagement covered a technical rebuild to fix long-standing crawl and index issues, high-authority backlink acquisition, UI adjustments to lift the enquiry-to-booking flow, keyword clustering across all three markets, and an early GEO layer to secure AI visibility on ChatGPT and Google AI Overviews before competitors caught on.
Rankings improved on more than 2,000 keywords and traffic grew 94%.
Type: Storage / B2C / International SEO
Ma Kuang has a strong word-of-mouth reputation as a TCM group, but was appearing inconsistently when Singaporeans asked ChatGPT and Google AI Overviews for clinic recommendations. Work started with opening the site up to AI crawlers and rolling out schema across Medical Clinic, FAQ, Service, and Blog markup, followed by content built around the specific questions patients ask AI assistants (including best TCM for menopause), and brand mentions earned in outlets AI models already trust like The Smart Local.Â
Owned citation count rose 214% and share of voice climbed from 25.65% to 37.67%.
Type: Healthcare / Local / GEO
Cross-border shipping is a category built almost entirely on trust, which makes AI recommendations disproportionately valuable when a customer is deciding who to hand their parcel to. Buy&Ship needed consistent presence in AI-generated answers across high-intent questions like Taobao shopping guides and Southeast Asian shipping comparisons, so the work leaned heavily on off-page community-led content including three months of Reddit seeding in r/InternationalShopper, plus guest posts in Motherhood and Estudio.
Owned citations climbed from 309 in January to 773 by May 2026.
Type: Logistics / B2C / International GEO
New clients rarely arrive with the same problem twice. The industry usually decides which foundations are broken, which content is missing, and which competitors have already claimed both the ranking positions and the AI citations worth fighting for.
Boutique legal and accounting firms often rank nowhere for the practice areas their partners specialise in. The work here turns partner expertise into content the firm can defend on authority alone.
Retailers usually have a technical debt problem before they have a content problem, and that same debt is now blocking AI models from reading their catalogue cleanly. Fixing the foundations first is what stops paid media from having to fill every gap SEO and GEO should be closing.
Buyers here use specific technical terms and often never fill in a form. The work focuses on ranking for the specification-level queries that indicate real buying intent, then giving the sales team the case studies to close what search opens.
At minimum, Google Analytics 4 installed correctly, Google Search Console verified, and CRM data connected to a source that can be attributed against organic traffic. Anything less and the first six weeks are spent building measurement rather than moving rankings. If any of that is missing when we scope the work, we tell you upfront and either help you set it up or price the setup into the first month.
Through Digimetrics, our in-house tracker that scores Answer Share, the percentage of responses across ChatGPT, Perplexity, Gemini, and Google AI Overviews that mention your brand by name. Standard rank trackers cannot report this because they were built for Google’s blue links, not for AI-generated answers. We share the Digimetrics dashboard with clients from month one, which is why GEO progress becomes visible by month two instead of month six.
GEO is not sold as a separate line item on our retainers, and we push back on any agency that does. SEO and GEO share the same foundations (content quality, structured data, digital PR, brand authority), which is why they belong inside the same monthly scope. What changes is the measurement layer and the specific content structures we deploy for AI answers. Businesses being quoted a “GEO retainer” on top of an existing SEO retainer are usually being sold the same work twice.
Probably yes, and possibly urgently. A strong Google ranking does not automatically translate into being named by ChatGPT or cited in Google AI Overviews. We regularly audit clients who hold position two on their money keyword but are absent from AI answers for the same query. The Answer Engine Reset Workshop we run before every engagement usually surfaces this gap on the shared screen, which is when the priority conversation changes.
We tell you before the quarterly review, not during it. If the numbers are behind, the fortnightly check-in becomes the moment we explain why, what we are changing, and if the original forecast still stands. In roughly one in five retainers, the forecast gets revised down or up because something material has changed in the market. Either way, you never find out from a report six months in that the projection quietly slipped.
Finance, healthcare, and legal each have content restrictions that most SEO agencies either ignore or work around badly. Our content and PR workflow includes a compliance review step before anything goes to publication, and we work with your internal legal or compliance team, not around them. This slows publishing slightly, and the trade-off is that nothing we ship becomes a problem for MAS, HSA, or the Law Society three months later.
Diversification is the honest answer. A retainer weighted only towards Google rankings is one core update away from a bad quarter. We split the work across traditional SEO, AI visibility, and digital PR so that a change in any one channel does not take the whole programme down with it. The trade-off is that no single tactic gets 100% of the budget, which some businesses find frustrating in the short term until the first algorithm update lands.
Yes, and we build most engagements to allow for it. Documentation, keyword research, and process templates all sit inside a shared workspace you own, not on our servers. When a client is ready to bring SEO in-house, we usually spend the final three months of the retainer training the new hire, handing over the frameworks, and staying available on retainer for the questions that come up in the first year. Losing a client this way is a compliment. It usually means the programme succeeded.
🇸🇬 PSG Support Available
PSG support may be available for eligible Singapore SMEs, subject to approval and eligibility.
Send us your domain and a sentence about your goals. You’ll receive a no-obligation opportunity scan within two business days.
